Nvidia, more valuable than Google and Amazon

It’s not just that their customers want to make some of the money that Nvidia has been raking in — it’s that they can’t afford to keep paying so much. Microsoft “went from spending less than 10 percent of their capital expenditure on Nvidia to spending nearly 40 percent,” Luria says. “That’s not sustainable.”

That is serious money. One must assume MSFT and others are investing in alternative solutions.