Apple in Talks to License Google Gemini for iPhone, iOS 18 Generative AI Tools - Bloomberg

The two companies are in active negotiations to let Apple license Gemini, Google’s set of generative AI models, to power some new features coming to the iPhone software this year

Spicy rumor! It's easy to speculate that this is being driven by Apple being behind the leaders in genAI capabilities. I assume Apple has observed Microsoft's strategic investments and see the value in following a similar path. With users likely to explore billions of different use cases on their devices, Apple could face increased regulatory attention from anything they launch using AI. It's possible that Apple aims to profit from this platform as they enhance their genAI features, potentially securing a lucrative new multi-year agreement in spaces they are not motivated to enter (yet) like search. But, who knows! Buttering my popcorn.